In today’s world of online ordering and endless delivery options, standing out takes more than just good food. For this project, I served as the in-house creative lead, working with SUBWAY® and Uber Eats to develop a flipbook-style, highly visual presentation aimed at helping internal teams and franchise owners understand the exciting potential of virtual restaurants.
Perfect for late-night cravings, this virtual restaurant concept used existing Subway kitchens and pantry ingredientsto create a delivery-only menu of slider sandwiches, wings, loaded fries, and cookies. It targeted high-traffic, late-night spots like college campuses and nightlife areas. This concept proving that big ideas don’t always need new inventory just smart packaging and mobile-first marketing.
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After sitting down with the Uber Eats team, one thing was clear: We needed to show, not just tell. This presentation was designed to help franchisees and decision-makers visualize how mobile ordering and delivery-only “ghost kitchens” could expand Subway’s reach.
To do this, I created three easy-to-understand concept examples, all brought to life with real-world visuals and approachable storytelling. Each one explored how existing inventory, trending ingredients, and technology-driven testing could work together to drive new revenue streams.
The final presentation walked teams through three bold ideas, each with clear visual examples of how Subway could bring these concepts to life. It helped spark conversations around digital-first thinking and gave teams a roadmap to explore mobile-only offerings in ways that felt practical, exciting, and scalable.
