For a graduate-level final course project, students were tasked with developing brand and marketing materials for a fictional health and wellness product. The product, Kamelon, is a clinically tested weight-loss supplement newly acquired by a pharmaceutical brand. The brief required the creation of visual identity elements, product packaging, and a branded presentation deck to support internal sales strategy discussions.
As the designer, I was responsible for:
The design approach for Kamelon centers on communicating clinical credibility, innovation, and approachability. The logo was developed to feel contemporary—reflecting scientific reliability while maintaining consumer-friendly appeal.
The final result is a cohesive presentation that brings clarity and energy to a complex brand launch scenario that bridges storytelling, a proposed visual system, science, and strategy.
