In response to rising consumer demand for affordable, familiar, and nutritious food on the go, Subway launched the Grab & Go program—a new way to get freshly made sandwiches into more guests’ hands faster than ever. The initiative offered an alternative to traditional, mass-market packaged sandwiches, delivering the trusted Subway quality in a convenient new format.
To help visualize how the Grab & Go concept could show up in real-world retail settings, I created a series of high-fidelity Photoshop renderings. These mockups showcased a range of products, including branded vending machines, cooler units, micro-market kiosks, and grab-and-go islands, all tailored for various locations such as airports, office buildings, and convenience stores.
Each rendering was built with layered compositions, realistic lighting, and purposeful brand placement, following Subway’s updated visual system. While I can’t share the full internal style guide, these designs reflect my ability to translate evolving brand guidelines into compelling, real-world applications.
In response to rising consumer demand for affordable, familiar, and nutritious food on the go, Subway launched the Grab & Go program—a new way to get freshly made sandwiches into more guests’ hands faster than ever. The initiative offered an alternative to traditional, mass-market packaged sandwiches, delivering the trusted Subway quality in a convenient new format.
As the in-house Creative Operations Lead during the development of Subway’s Grab & Go initiative, I served as a key link between the Creative Director, the Art Director team, and the cross-functional Development department. While I directly created key design deliverables—such as packaging layouts with nutrition facts and detailed Photoshop concept renderings—I was also responsible for overseeing freelance designers and guiding the work of internal Art Directors to ensure consistency with Subway’s evolving brand standards.
Beyond design, I helped coordinate photo shoots, managed timelines and deliverables, and acted as a liaison with the Development team to align creative output with operational needs. This project marked a pivotal shift in Subway’s approach to product delivery. As the concept evolved, I played a hands-on role in maintaining brand integrity across packaging, merchandising, and environment-based design.
